stappone on Expansion Course into the US Market
stappone on Expansion Course into the US Market
Since participating in the GoUSA program in Boston in 2022, stappone has been working closely with Advantage Austria. With the support of the AußenwirtschaftsCenter New York, the Austrian health-tech company is taking decisive steps toward entering the US market. The next milestone will follow in October: The participation in the CIC in Boston.
Strategic Partnership for Market Entry
In August 2025, CEO Peter Krimmer and Marketing Manager Susanne Bruckner traveled to New York to meet with Victoria Liedl, Head of Innovation and Technology at Advantage Austria. The focus of the meeting was stappone’s participation in the CIC (Cambridge Innovation Center) in Boston in early October. This internationally renowned innovation hub provides an ideal platform to raise stappone’s visibility within the dynamic US ecosystem and to establish valuable connections.
“Go USA” – a Bridge for Austrian Companies
The “Go USA – Advantage Austria” program was launched by the AußenwirtschaftsCenter New York to support Austrian companies on their path into the US market. The goal is to sustainably increase the visibility and success of domestic companies in North America.
The initiative encompasses four key areas:
• Events: Participation in leading trade fairs and industry events such as RE+ in Las Vegas, the Automotive Tech Days in South Carolina, or the Austrian Screenwriting Showcase at the American Film Market.
• Networking: Access to investors, industry leaders and potential business partners.
• Services: Consulting on market entry, legal and tax issues.
• Industry diversity: From technology, sustainability and mobility to creative industries, food and retail.
Thanks to this broad-based support, Austrian companies can significantly improve their market opportunities in the US and expand their business activities more efficiently.
stappone Focuses on Sustainable Expansion
stappone’s smart insole systems enable precise real-time motion analysis – a benefit for medicine and rehabilitation as well as for sports. Patients benefit from more efficient therapies, doctors and physiotherapists from data-driven decisions and trainers from individually optimized training and rehabilitation programs.
Especially in the US, where demand for digital health solutions and wearables is growing rapidly, stappone finds ideal market conditions.
Outlook: CIC Boston in October
The upcoming participation in the CIC in Boston represents another milestone for stappone to showcase its innovative solutions to an international audience, initiate new partnerships, and pave the way for sustainable expansion into the US. As CEO Peter Krimmer puts it: “Our mission is to improve people’s movement health worldwide through intelligent technologies. With Advantage Austria, we have a strong partner at our side supporting us on this journey.”
